(FB2) Corporate Culture by Naomi Stanford

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    Corporate Culture
    Getting It Right

    by Naomi Stanford

    Corporate Culture | Read More

    • Release date: November 2, 2010
    • Language: english
    • Author: Naomi Stanford
    • Format: paperback, 273 pages
    • ISBN: 9780470932193 (0470932198)
    • Publisher: John Wiley & Sons

    About The Book

    How corporate culture affects a company’s long-term success Today, more and more managers are learning that an organization’s culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist’s Organization Culture: Getting It Right can help.

    In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company’s success; understand, define, position, and measure their organization’s culture; avoid the common and costly mistakes of “culture change” programmes; and, keep their culture dynamic, responsive and resourceful. The book

    Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises

    Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they’re in.

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